Kunel is also the founder and curator of Indianama - a non-profit platform with the intent to showcase and create a space for dialogue on Indian design. Launched in 2016, Indianama has traveled to various international festivals including London Design Festival and more recently Jerusalem Design Week.

Indianama started as an experiment in 2016, and grew into a country-wide community of creators working together towards a single goal - answer the age old question of ‘What is Indian design?’. Last year we paired 71 street-side shops (part of Small Business ecosystem that contributes 25% to India’s GDP) with 71 graphic designers to create identity systems for these shops and in the process, educate them about the importance of design in business.